This space is
to be used for suggestions and ideas from dancers and organizations and
PR Committee of ideas for promoting and marketing our activity. Submit
ideas now to your PR
& Recruiting Plans for Square Dance Clubs by Ian Henzel is an
This Plan (62 page
has been used successfully by his club to increase recruitment of new
to the club. The Plan or Manual contains may ideas for a club to
in its ongoing recruitment planning. See an excellent article in
July, 1998. To obtain a copy contact: USDA PUBLICATIONS &
MATERIALS at: http://www.usda.org/
and/or contact Jim & Edythe Weber (Email: email@example.com)
for Square Dance Recruitment - Available in PDF -
Information on this plan can be received from
Henzel at Email: mailto:IanKH@aol.comor
Paul Waters at mailto:firstname.lastname@example.org
to Low-Cost Publicity by Barbara
Graham is available by mail for $20.00 postpaid (Can.). This
page publication is an excellent practical guide and resource to
stories to the media for coverage of the activity. You don't have to
for advertising if you can get the story covered as a news item. Also
excellent reference for those planning major events and wanting to get
Also check out
various articles posted on the Square
Dancing Article Co-op
http://www.mrfire.com/ - ideas on
business, wanting marketing to work
- publicity, public relations and marketing
- marketing ideas
Displaying & Posting Flyers
Here is an idea to use small spaces in commercial businesses to display
& round dance flyers/brochures.
The space used is so small that business will allow you to use their
Easily create a display box to hang on a wall that holds flyers using
paper. Simple to do!
Also includes a couple of flyer/brochure ideas for content.
Put the information on you new dancer classes on the flyer/brochure.
See the display box and sample flyers.
promoting square dancing
be promoted/listed in catalogues of physical/healthy classes (like
fitness training, etc.) which is distributed to members of local health
companies. In booklets list class as "Training for memory and
Round dancing ads
not mention round dancing as this is not understood, but talk about
the Two Step, Cha Cha, Jive, etc. to modern music. Use the
catch words. - John Brant
- adapted from Callerlab Press Release
An area on the back
a brochure can provide space to include the name, address and/or phone
of your club or contact person. Your area may be large enough to have a
contact point; someone willing to act as an informational liaison
In this respect one name is less confusing to the non-dancer than
a contact person for each club. The liaison person should have all the
available about dance nights, dates, times, places, costs, etc. This
requires co-operation of all clubs in the area. This works! Many
this has been very successful.
arrange to have only one contact listed on the brochure. This
that all non-dancers, calling for information, get the same information.
out that the square/round dance activity is wholesome, energetic, fun,
it promotes good health. Be enthusiastic and tell people how much fun
really is. Friendships last a lifetime and where else can you go and
welcome as soon as you walk in the door. Promote friendship along with
The following is a
of some locations where brochures can be made available to potential
You may be able to think of others.
Hobby Stores (music, craft, etc) Shopping
Grocery Store Bulletin Boards
working with a Health Association on a local basis. This can be a
for raising funds for the charity and achieving some publicity and
for the activity and the club. These groups might include: Heart -
Foundation, the Cancer Society, Terry Fox Run, Alzheimer's, etc. Do
local "health" associations provide information to the public or to
patients/participants indicating the values of our recreation? Have you
them to have your flyers available for their clients?